Category Usability, UX
Top 10 UX Articles of 2018
Top 10 UX Articles of 2018 The following UX articles published in 2018 were the ones our audience read the most: Empathy Mapping: The First Step in Design Thinking Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any […]

Hawthorne Effect
That first scenario is typical of a poorly designed gamification exercise. Back in the early 1920s a series of experiments were conducted at the Hawthorne Works in Chicago. The company wanted to see if a change in lighting would improve the productivity of their workers. They changed the lighting to make it stronger. The workers’ […]
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