Category Book Summaries

The Challenger Sales key takeaway

 In this post, we bring to you our top 3 key takeaways from the Challenger sales model in 8 minutes or less, so those of you who don’t have time to read it (yet!) can benefit from some lessons learned. Key Takeaway #1: The buying experience should be your top priority In most B2B markets, […]

Growth Hacker Marketing Summary

source: Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. Growth Hacking is the new marketing Old marketing cost a bomb and is unrefined Growth hacking is about measuring ROIs Measuring marketing efforts and tweaking it Startups with no budget succeed with it Authors […]

How To Get People To Do Stuff Summary

Source is here How To Get People To Do Stuff Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are […]

Gap Selling Getting Customer to Yes

Book Summary: Gap Selling Getting Customer to Yes By Keenan. Source: To Sales People Everywhere Hey, salespeople, you guys rock! You are the extreme athletes of the business world. You only get paid if you deliver. You put anywhere from 40% to 100% of your salary on the line in commissions Gap Selling is […]